New Siqon: A Bold Brush Font for Spirited Brands
Last Tuesday, I stared at a blank brand board for a small-batch ceramics studio. The founder wanted a mark that felt handmade but not messy, energetic but not shouty. I’d already tried a handful of soft serifs and a neat sans that felt too sterile. Then I dropped in NEW SIQON. Not in the logo lockup yet — just a single word set in its bold, brush-forward rhythm. Immediately the board woke up. That’s the kind of reaction you want from a display typeface before you’ve even adjusted the tracking.
That moment led me to test the font across a full visual identity: packaging labels, a website header, social cards, a mockup of a shop window sticker. This isn’t a font you casually browse and forget. It has a very specific kind of raw energy, and how it behaves in real design tasks is worth a proper, no-hype review.
Opening a Brand Board with New Siqon
NEW SIQON is a script font built around a bold brush aesthetic. The strokes vary from thick, confident downstrokes to thin, almost dry-looking upstrokes. What struck me first wasn’t just the contrast — it was how the texture of the brushwork translates into a vector file. You can almost feel the drag of a bristle pen on textured paper. That spirited charm the product description mentions isn’t an exaggeration; it genuinely reads like a custom lettering piece rather than a clean typographic system, and that’s exactly why it works for brands that crave personality.
When I placed it next to a mood board of organic shapes, clay textures, and neutral earthy tones, the font anchored the entire composition. Every letterform carries a slightly uneven rhythm, which gives it a human pulse. Designers who deal with a lot of sterile geometric sans families will appreciate how refreshingly un-corporate this feels. It’s the opposite of a modular grid font — and that’s its power as a creative font for logo design and identity work.
I also immediately checked the glyphs panel. Good news: NEW SIQON comes with a generous handful of stylistic alternates and ligatures. That meant I could swap the double-crossing strokes in a word like “Ceramic” to avoid exact repetition, or finesse the entrance swash on a capital letter to change the logo’s first impression. Small detail, huge payoff when you’re presenting three logo variations to a client and they each feel intentionally different.
Testing New Siqon Across a Full Identity
After that initial spark, I pulled the font into a realistic boutique project flow — not the final client work itself, but a design exercise that mimicked real deployment. I set up an artboard with a primary logo, a stacked secondary lockup, a business card, a tissue paper stamp for packaging, a website hero section, and a couple of Instagram story layouts. Watching NEW SIQON move through those formats taught me a lot about where it shines and where it strains.
On a logo draft, set at around 48pt, the brush texture stayed crisp and readable. The rough terminal edges didn’t blur or pixelate on screen, and when I exported a PNG for a mockup, the font held its organic character beautifully. For a ceramics brand, that hand-crafted feel on a hang tag or a kraft paper label makes the product feel more artisanal immediately. I placed the font on a circular sticker mockup, and even at smaller sizes (around 18pt for a sub-brand line) the core letterforms remained legible, though some of the finer brush flicks started to thin out. That didn’t surprise me — this is a display font at heart, not a workhorse for tiny ingredient lists.
On the website header, I paired it with a clean geometric sans for the navigation and body text. Alone, NEW SIQON as a hero title conveyed a sense of handcraft and spontaneity that a vector-based script font rarely nails. But I had to check it on mobile. At roughly 30px on a phone screen, the bold weight held, but I’d advise against setting an entire tagline in it below 16px. Those thin connectors reward generous space.
Social media layouts were where the font really flexed. A short phrase like “Thrown by Hand” set in all caps alternates gave a poster-like quality to an Instagram post without needing heavy photo filters. The raw energy of the brush strokes created movement even in a static frame. I also dropped it onto a looping video title card and it brought a kinetic, almost analogue vibe that flat sans titles simply can’t replicate. For content creators and small business owners who lean into an authentic, behind-the-scenes narrative, this font is a shortcut to warmth.
One area where I noticed a small practical quirk: the default spacing between certain letter pairs can occasionally feel a bit tight around wider uppercase swashes. A few minutes in the kerning panel cleaned it up. Not a flaw — more a reminder that a bespoke typeface with this much character expects a designer’s final polish before it goes live. It’s not a plug-and-play system font, and that’s part of the appeal.
Where This Font Truly Belongs (and Where It Doesn’t)
I’m not going to pitch NEW SIQON as a do-everything miracle. It’s a specialist. Think of it as a headline font, a primary logo font, an accent font for key phrases, or a decorative script that supports a larger typographic system. I’d use it for:
- Logo systems for maker brands, independent cafés, bakeries, and craft studios.
- Packaging labels where the product story emphasizes handmade quality — candles, skincare, small-batch soaps, honey jars, and specialty foods.
- Editorial design pull quotes, section openers in lookbooks, or magazine spreads that need a hand-rendered focal point.
- Social media graphics, poster titles, event signage, and short-form video thumbnails.
- Window vinyls and blackboard menus for local restaurants or coffee shops.
It’s less comfortable in spaces that demand high legibility at very small sizes or prolonged reading. I wouldn’t set body copy in NEW SIQON. I wouldn’t use it for a legal disclaimer, a nutrition facts panel, or a corporate annual report. The brush texture, while gorgeous at display sizes, can create a jagged rhythm in long paragraphs. Also, if a client needs a typeface that communicates traditional stability — a law firm, a financial advisor, a medical practice — this font’s raw brush personality might undercut the professionalism rather than elevate it. Context is everything.
If you’re considering it for a web project, test it in a browser at actual screen sizes. On Retina displays, the fine details survive; on older lower-resolution screens, some of the wispy trailing strokes might feel slightly soft. A quick prototype in Figma or a staging site removes the guesswork.
Pairing Thoughts and Typographic Balance
Whenever I introduce a bold script font into a branding system, I immediately plan its typographic support. NEW SIQON needs a grounded partner. My first instinct is a clean, neutral sans serif — something with open apertures and a slightly geometric skeleton that doesn’t compete with the brush texture. In my test, I paired it with a humanist sans that had a tall x-height; the contrast between the structured sans and the organic script created a sharp, contemporary hierarchy. This is exactly the kind of modern typography pairing you’d expect from a premium font thoughtfully integrated into a brand identity.
A modern serif font can also work surprisingly well. I tried it with a light, airy serif for a skin-care mockup, and the combination felt elevated — the serif handled the body copy and fine print, while NEW SIQON claimed the product name and scent callouts. The trick is letting the brush font own the spotlight. Never pair it with another decorative display font that fights for attention. One statement piece per layout.
When exploring font pairing for a packaging design project, I also recommend testing how the script behaves alongside a subtle handwritten font if you need secondary accents. But be careful: two hand-drawn styles can clash or look redundant. NEW SIQON’s bold, sweeping strokes work best when the supporting typeface stays quiet and lets the brush rhythm breathe.
The Practical Stuff: Files, Features, and Licensing
Before you drop this into a client folder, check what’s included. The version I used offered OTF and TTF files, along with webfont formats for embedding. That covers most design software — Adobe Illustrator, Photoshop, InDesign, Figma plugins, and website projects. The multilingual support was solid for Latin-based language sets, which is a practical bonus if the brand ships internationally or needs European accents.
Open the glyphs panel and explore the full alternate set. I found swashed capitals, contextual ligatures, and a few unexpected stylistic sets that altered the entrance and exit strokes. For a logo, that range turns one typeface into several distinct logo directions. Don’t just type a word — actually toggle through the alternates to find the rhythm that fits the brand personality.
One point I always flag in reviews: licensing matters. Before you use NEW SIQON in a client logo, on packaging that will be printed in thousands of units, on a website as a webfont, or inside a template you plan to sell, read the commercial font license. Many display fonts from the Script Amp category require an extended license for merchandise, print-on-demand, or app embedding. A quick check now saves headaches later and respects the type designer’s work. This isn’t an optional step — it’s part of professional design practice.
After spending real hours with this font across a full identity mockup, I keep coming back to its rough-edged, unapologetically hand-brushed soul. NEW SIQON isn’t trying to be perfect — and that’s the entire point. For brands that want to feel personal, tangible, and a little bit rebellious against polished minimalism, it’s a powerful asset. Just give it a supporting cast, watch your point sizes, and let those dry-brush strokes do the talking.
